The VALUEMAG project, supported by the Bio-based Industries (BBI) Joint-Undertaking (JU), has officially started at the beginning of April with its kick-off meeting held in Athens on Wednesday 26, April 2017. The meeting was held at National Technical University of Athens (NTUA) premises. A total of 30 participants represented the 11 partners from 9 European countries in the VALUEMAG project. The Bio-Based Industries Joint Undertaking (BBI JU) was represented by the Project Officer being responsible for VALUEMAG. The objectives of the kick-off meeting were to officially start up the project, to establish a common understanding of activities to be carried out by each partner, and to outline next steps and procedures.